Podcast: Play in new window | Download

Today I am joined by author Lisa Earle McLeod who has written two books in the last few years on ‘noble purpose.’ Much of her early career was spent in the sales department of a large firm, but in 2001 Lisa started her own company, McLeod & More. In this episode, we discuss the key ideas around the Noble Purpose philosophy, and how it can help your organization. Spoiler alert: Milton Friedman was wrong when he stated that “there is one and only one social responsibility of business — to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game” (Friedman, 1970).

Charles G. Chandler, Ph.D.

References:

McLeod, Lisa Earle, and Elizabeth Lotardo. 2020. Selling with Noble Purpose: How to Drive Revenue and Do Work that Makes you Proud (2nd edition). Hoboken, NJ: John Wiley & Sons, Inc.

McLeod, Lisa Earle. 2016. Leading with Noble Purpose: How to Create a Tribe of True Believers. Hoboken, NJ: John Wiley & Sons, Inc.

Friedman, Milton. 1970. “The Social Responsibility of Business is to Increase Its Profits.” New York Times Magazine, September 13.