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In this episode, I welcome back Ms. Lee Caraher, CEO of Double-Forte, a public relations and marketing services firm with offices in San Francisco, New York, and Boston. Lee was first on the podcast in June 2016 (episode 021) to talk about her first book (Millennials and Management). She has now written a second book entitled, The Boomerang Principle: Inspire Lifetime Loyalty from your Employees. By engendering a lifetime of loyalty from former employees, leaders can see them “return” in the form of customers, partners, clients, advocates, contractors, and even returning employees.
Charles G. Chandler, Ph.D.
[email protected]
Reference:
Caraher L. 2017. The Boomerang Principle: Inspire Lifetime Loyalty from your Employees (scheduled for release April 11, 2017).
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